Business:Concepts
Summary
Archimate helps map business drivers, objectives, goals and values.
It helps to understand what these terms mean.
Notes
The Mission, Vision, and Values are the internal force and glue that hold an Organisation together.
The clearer they are, the easier they are hold true to as Strategies, Goals, and Objectives are developed to adapt to external forces.
Because these three statements are foundational to an effective strategic plan, take the time you and your team need to get them right. However, don’t get stuck on wordsmithing and lose momentum in your strategy development and planning process; rather focus on intent and allow them to be drafts until everyone is comfortable stamping them final.
Organisation
Summary
An organized social unit of people structured and managed to meet a need or to pursue collective Goals, such as a business or government department.
Notes
Resources
Enterprise
- See also:
Summary
An Enterprise is a corporation, business, firm, company, or registered group formed specifically so founders can pursue entrepreneurial endeavors driven by initiative and resourcefulness.
An Enterprise can be made up of a collection of one or more Organisations with aligned Principles and Goals.
Notes
While enterprises have social elements, they differ from clubs or other non-commercial organizations because of their entrepreneurial purposes.
Enterprises are formed for the purpose of attracting customers, selling goods and services and earning profit.
The formal structure in a business establishes reporting relationships between managers and employees and across company departments.
Mission, Values, Principles
Enterprises are Organisations of People who share common Values, and agree to abide by common Principles while on a common Mission.
An Enterprise is a an Organisation (corporation, business, firm, company, or registered group) formed by founders with common Values and a common Vision, in order to fulfill an entrepreneurial Mission comprised of one or more Strategic Goals, Driven by by opportunities, initiative resourcefulness, and/or risks, while abiding to Principles that ensure Values are upheld, promoted and not traded in.
Resources
Mission
Summary
What an Organisation does – its core purpose – without sacrificing Core Values.
Notes
A Vision Statement expresses an organization's optimal goal and reason for existence, while a mission statement provides an overview of the group's plans to realize that vision by identifying the service areas, target audience, and values and goals of the organization.
- What we do (core purpose), potentially including why we do it
- potentially including why we do it.
- A statement about your core purpose, why you exist.
- Best stated in the present tense.
- The best mission statements are clear, memorable, and concise, brief. On average less than 16 words. Often stated in non-financial terms.
- Examples:
- “Spreading Ideas.” (TED)
- “Beautifully designed to never be seen”. (Eargo)
- “Celebrating Animals, Confronting Cruelty.” (The Humane Society)
- “Providing access to education to the nation.”.
- “Bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.” (Nike)
- A couple more examples, but sliding towards
Visionstatements (future tense):- “To create content that educates, informs and inspires.” (PBS)
- “To make it easy to do business anywhere.” (Alibaba)
- “To build the Web’s most convenient, secure, cost-effective payment solution.” (PayPal)
- “To be a company that inspires and fulfills your curiosity.” (Sony)
- “Build the best product. Cause no harm. Inspire, and use business to solve world problems.”.
- “To be the world's most respected and trusted brand due to an empowered culture of successfully delivering exceptional service.”
Vision
- See also:
Summary
An organisation's vision is the statement as to why you exist – so that customers can go “ok. I get it. I know what you are.” (whereas a mission expresses better what you are doing).
A statement about your desired state – where the organisation wishes to go – best stated in the future tense.
Notes
A vision statement expresses an organization's optimal goal and reason for existence, while a mission statement provides an overview of the group's plans to realize that vision by identifying the service areas, target audience, and values and goals of the organization.
Vision:- A statement about your desired state – where the organisation wishes to go – best stated in the future tense.
- Describes how your organisation's unique attributes will bring about an improved future, without sounding generic.
- Examples:
- “Our vision is to help people find Fooness, by having Foos in every home.”
- “Our vision is to start everyone's day with an engaged moment around a cup of Foo.”
- “Our vision is to bring students into the 21st century using innovative modern technology and engaging challenging fun.”
- “Our vision to make the world better by making everyone's day easier with a Foo.”
- “Our salon will change the way you think about a haircut. Full service comfort, friendly staff, a relaxing atmosphere, and the best prices in town give you an experience that will leave you glowing both inside and out.”
- “Founded with a rebellious spirit and lofty ideals, we offer designer products at revolutionary prices that are socially-conscious.” (nice).
- “Our vision is to create a better life for the many, by offering a wide-range of well-designed functional products at prices so low as to be affordable by the most people.” (nice).“
- “Provide quality services that customers recommend, purchasers select for their clients, employees are proud of,investors seek for long term value.”
Value
- See also:
Summary
An Organisation's Core Values are abstract, subjective Qualities on which the Organisation places value and finds worthwhile expending effort chasing/accumulating/be associated with/promoting.
Common Core Values
Some (there are many!) common Personal and Organisation Values (ie, non-negotiable core Qualities) are listed below:
Honesty
* Description: The ability to choose to not lie, steal, cheat, or deceive in any way. * Notes:
- Transparency depends on it, as well as enforces it.
- Integrity depends on it.
Integrity
* Description: the quality of being honest and having strong moral Principles. * Notes:
- Requires Honesty.
- It may be inferred that an organisation cannot be quantified as having Integrity if it does not have Principles that encapsulate Values.
- Opposite of Dishonesty
Transparency
* Description: the ability to operate in such a way that it is easy for others to see what actions are performed. * Notes:
- Required for Efficiency as long as it does not interfere with protection.
- Benefits from Clarity
- Requires Courageousness
Clarity
- Notes:
- Benefits Transparency
Consistency
* Description: the service provided is the same quality every time. * Examples:
- in the case of a person, could be counted on to deliver the same quality of service every day, even when under personal duress.
- in the case of a product, it delivered the same functionality every time.
- The opposite value might be: “flakyiness”
* Notes:
- Related to Dependability
Dependability
* Description: the ability to be counted on to perform as expected (ie, not break down). * Examples:
- in the case of a person, could be counted on to open the shop every day before 8.30am, rain or shine.
- in the case of a product, it ran smoothly under normal and heavy load.
* Notes:
- Related to Reliability.
Reliability
* Description: the ability to be counted on to come through even if failure occurs. * Examples:
- in the case of a person, found another way to get to work when the trains broke down.
- in the case of a product, loaded beyond expected loads it ran into trouble, but help together long enough to make it through the task till it could be repaired/helped.
* Notes:
- Related to Dependability.
Courageousness
* Description: the ability to face new challenges while upholding values. * Notes:
Protective
* Description: the ability to defend those who cannot. * Notes:
- The opposite of the Anti-Value of being Secretive
Respectful
* Description: the ability to provide due regard/seriousness/solemnity to raised issues.
Forbearance
* Description: the ability to remain composed under provocation.
Clemency
* Description: the ability to afford leniency. * Notes:
- Greatly depends on the person being able to afford.
* Examples:
- In a person it translates to understanding not turning away clients due to their not having filled in form x,y,z, and q in triplicate. Even if they knew they should have done so before asking for service.
- In the case of a product, it translates to being capable of processing incomplete messages by inference.
Open-minded
* Description: the ability to be open to new proposals.
Tolerance
* Description: the ability to accept differences of values.
Fairness
* Description: the ability value competing proposals without being influence
Courtesy
* Description: the ability to remain respectful and courteous – whether you agree or not
Sharing
* Description: the ability to share benefits with others with demand for return.
Collaborative
* Description: the ability to work with others. * Notes:
- Relies on Respectful and Sharing
Loyalty
* Description: the ability to feel a strong allegianceand duty towards. * Notes:
- A tricky value that can become a vice, leading to obfuscation, etc.
Productivity
* Description: the ability to perform. * Notes:
- Similar, but more output specific term than Industrious, enterprising, enthusiastic.
- See: Innovative
Inquisitivity
* Description: the ability to seek out and learn beyond what is needed to acccomplish tasks now.
Challenging
* Description: the ability to assertively question existing norms in search of innovation.
Creativity
* Description: the ability to propose new ideas in order to create and or meet Opportunities.
Innovative
* Description: the ability to apply Creativity (ie: putting ideas to work).
Efficiency
* Description: the ability to expend the least resources while meeting productivity
Accountability
* Description: the ability to own the outcome of intended and unintentional actions.
Passionate
* Description: the ability for enthusiasm for the Mission.
Commitment
* Description: the ability to see the Goal achieved, even under duress.
Optimism
* Description: the person's ability to handle setbacks.
Enriching
* Description: * Notes:
- The opposite of Exploitative))
Encouraging
* Description: the ability to share knowledge and positive feedback with others.
Inspirational
* Description: * Notes:
- May require Integrity
Qualities that cannot be obtained without others are:
- Respected (an aspirational quality that depends on the perception of others).
Resources
Quality
- See also:
Summary
Qualities are used to express Core Values.
Notes
Relationship to Principles
An Organisation will develop (Principles) as Norms to provide guidance/rules to express the common core Values of the organisation and its people.
Relationship between Personal and Organisational Values
Put simply, a person should not work within an Organisation that does not share the same Values (non-negotiable core Qualities). Nor should an Organisation hire a person who does not share the same Values (non-negotiable core Qualities).
Non-alignment of core values between People and Organisations can be ignored for a while, but due to their non-negotiability by either party inevitably become a source of conflict.
Personal Core Values/Qualities
There's a difference between Resume Qualities (Status, Wealth, Fame, etc.) and Eulogy Qualities (Kindness, Bravery, Honesty, Dependability, etc.)
Common Core Values
Some (there are many!) common Personal and Organisation Values (ie, non-negotiable core Qualities) are listed below:
Honesty
* Description: The ability to choose to not lie, steal, cheat, or deceive in any way. * Notes:
- Transparency depends on it, as well as enforces it.
- Integrity depends on it.
Integrity
* Description: the quality of being honest and having strong moral Principles. * Notes:
- Requires Honesty.
- It may be inferred that an organisation cannot be quantified as having Integrity if it does not have Principles that encapsulate Values.
- Opposite of Dishonesty
Transparency
* Description: the ability to operate in such a way that it is easy for others to see what actions are performed. * Notes:
- Required for Efficiency as long as it does not interfere with protection.
- Benefits from Clarity
- Requires Courageousness
Clarity
- Notes:
- Benefits Transparency
Consistency
* Description: the service provided is the same quality every time. * Examples:
- in the case of a person, could be counted on to deliver the same quality of service every day, even when under personal duress.
- in the case of a product, it delivered the same functionality every time.
- The opposite value might be: “flakyiness”
* Notes:
- Related to Dependability
Dependability
* Description: the ability to be counted on to perform as expected (ie, not break down). * Examples:
- in the case of a person, could be counted on to open the shop every day before 8.30am, rain or shine.
- in the case of a product, it ran smoothly under normal and heavy load.
* Notes:
- Related to Reliability.
Reliability
* Description: the ability to be counted on to come through even if failure occurs. * Examples:
- in the case of a person, found another way to get to work when the trains broke down.
- in the case of a product, loaded beyond expected loads it ran into trouble, but help together long enough to make it through the task till it could be repaired/helped.
* Notes:
- Related to Dependability.
Courageousness
* Description: the ability to face new challenges while upholding values. * Notes:
Protective
* Description: the ability to defend those who cannot. * Notes:
- The opposite of the Anti-Value of being Secretive
Respectful
* Description: the ability to provide due regard/seriousness/solemnity to raised issues.
Forbearance
* Description: the ability to remain composed under provocation.
Clemency
* Description: the ability to afford leniency. * Notes:
- Greatly depends on the person being able to afford.
* Examples:
- In a person it translates to understanding not turning away clients due to their not having filled in form x,y,z, and q in triplicate. Even if they knew they should have done so before asking for service.
- In the case of a product, it translates to being capable of processing incomplete messages by inference.
Open-minded
* Description: the ability to be open to new proposals.
Tolerance
* Description: the ability to accept differences of values.
Fairness
* Description: the ability value competing proposals without being influence
Courtesy
* Description: the ability to remain respectful and courteous – whether you agree or not
Sharing
* Description: the ability to share benefits with others with demand for return.
Collaborative
* Description: the ability to work with others. * Notes:
- Relies on Respectful and Sharing
Loyalty
* Description: the ability to feel a strong allegianceand duty towards. * Notes:
- A tricky value that can become a vice, leading to obfuscation, etc.
Productivity
* Description: the ability to perform. * Notes:
- Similar, but more output specific term than Industrious, enterprising, enthusiastic.
- See: Innovative
Inquisitivity
* Description: the ability to seek out and learn beyond what is needed to acccomplish tasks now.
Challenging
* Description: the ability to assertively question existing norms in search of innovation.
Creativity
* Description: the ability to propose new ideas in order to create and or meet Opportunities.
Innovative
* Description: the ability to apply Creativity (ie: putting ideas to work).
Efficiency
* Description: the ability to expend the least resources while meeting productivity
Accountability
* Description: the ability to own the outcome of intended and unintentional actions.
Passionate
* Description: the ability for enthusiasm for the Mission.
Commitment
* Description: the ability to see the Goal achieved, even under duress.
Optimism
* Description: the person's ability to handle setbacks.
Enriching
* Description: * Notes:
- The opposite of Exploitative))
Encouraging
* Description: the ability to share knowledge and positive feedback with others.
Inspirational
* Description: * Notes:
- May require Integrity
Qualities that cannot be obtained without others are:
- Respected (an aspirational quality that depends on the perception of others).
System Qualities
ISO 25010 Defined System Qualities as:
Performance Efficiency
* Time behavior
- Response time
- Recovery time
- Start-up time
- Shutdown time
* Resource Utilization * Capacity (Throughput)
Compatibility
* Co-Existence * Interoperability
Usability
* Appropriateness recognizability * Learnability * Operability * User Error Protection * User Interface Aesthetics * Accessibility
Reliability
* Reliability * Maturity * Availability * Fault Tolerance * Recoverability
Security
* Confidentiality
* Integrity
* Non-Repudiation
* Accountability
* Authenticity
* Privacy
Maintainability
* Modularity * Reusability * Analysability * Modifiability
- Stability
* Testability * Configurability * Installability * Scalability * Localizability
Portability
* Adaptability * Installability * Replaceability
PersOrg and System Qualities
Resources
Drivers
Summary
Business drivers are critical, measurable, actionable resources, processes or conditions that can be modified to improved the business value.
Notes
5 Key Business Drivers
Business Drivers
3 Basics
Basics
Ex 2
What Drives Profit
What Drives Revenue
Ex 4
Goals
Summary
It is a mistake to confuse Goals with nebulous Aspirations.
Goals are significant, directional, measurable but not measured (“more income”).
Goals are more significant in scale than Business:Concepts:Objectives which are scaled (“increase sales by 15%”) and short/medium term (“increase sales by 15% by 2015”).
Notes
- Generally long term measurable but unmeasured, directional, rather than short/medium term measured concrete objectives.
- Hard to define an appropriate time scale.
- Unmeasured therefore cannot be tested.
- Examples:
- “Provide better service to customers”.
- “Achieve sustainable market share in NZ.”
- Jordan Belfort) said that people who go around setting Goals and accomplishing them without having a Vision tend to be negative: they hit a goal, then move on to the next one without having a higher purpose, which is demotivating.
Resources
Objectives
Summary
Concrete attainments that can achieved by following a certain number of steps.
Notes
* Objectives:
- “Concrete attainments that can achieved by following a certain number of steps”.
- Contains the word 'object', which reminds you that the target is concrete/actual.
- Define How Much, By When
- Generally short to medium term targets.
- Can be tested as whether achieved or not.
- Should be time boxed.
- a business aims to reach objectives by optimisation of business drivers.
- Examples:
- “By XMas, we desire to decrease the amount of time customers wait for attention by half.”
- “By XMas, we desire to provide complete service requests in less that 5 minutes, 80% of the time.”
Resources
Strategies
Summary
The general how a set of Goals and Objectives will be achieved.
Notes
- The general how a set of Goals and Objectives will be achieved.
- Thoughtfully constructed course of actions or plans to employed in order to achieve desired Objectives.
- Developed by strategists.
- Examples:
- “Provide more processing resources.”
- “Convince customers that Foo is the single solution to their Foo needs.”
Execution
Summary
What is done to coordinate or deliver on a strategy.
Notes
* Examples:
- In the advertising world, it's print and TV commercials campaigns, direct mail, web sites, etc. developed from the creative brief/strategy statement.*
- It an Organisation it can be the development or replacement of a new piece of software.
- Inversely, poor execution prevents from delivering on the strategy that will achieve our objective.
Tactic
Notes
- Executed by tactician.
- Actions to achieve a larger Strategy.
- Examples:
- “Hire 2 more processors.”
- “Send samples of Foo to high-end hotels to use in the showers.”