Business:Concepts:Vision

A vision statement expresses an organization's optimal goal and reason for existence, while a mission statement provides an overview of the group's plans to realize that vision by identifying the service areas, target audience, and values and goals of the organization.

• Vision:
  • A statement about your desired state – where the organisation wishes to go – best stated in the future tense.

    • Describes how your organisation's unique attributes will bring about an improved future, without sounding generic.
    • Examples:
      • “Our vision is to help people find Fooness, by having Foos in every home.”
      • “Our vision is to start everyone's day with an engaged moment around a cup of Foo.”
      • “Our vision is to bring students into the 21st century using innovative modern technology and engaging challenging fun.”
      • “Our vision to make the world better by making everyone's day easier with a Foo.”
      • “Our salon will change the way you think about a haircut. Full service comfort, friendly staff, a relaxing atmosphere, and the best prices in town give you an experience that will leave you glowing both inside and out.”
      • “Founded with a rebellious spirit and lofty ideals, we offer designer products at revolutionary prices that are socially-conscious.” (nice).
      • “Our vision is to create a better life for the many, by offering a wide-range of well-designed functional products at prices so low as to be affordable by the most people.” (nice).“
      • “Provide quality services that customers recommend, purchasers select for their clients, employees are proud of,investors seek for long term value.”