Business:Concepts:Goal
Summary
It is a mistake to confuse Goals with nebulous Aspirations.
Goals are significant, directional, measurable but not measured (“more income”).
Goals are more significant in scale than Business:Concepts:Objectives which are scaled (“increase sales by 15%”) and short/medium term (“increase sales by 15% by 2015”).
Notes
- Generally long term measurable but unmeasured, directional, rather than short/medium term measured concrete objectives.
- Hard to define an appropriate time scale.
- Unmeasured therefore cannot be tested.
- Examples:
- “Provide better service to customers”.
- “Achieve sustainable market share in NZ.”
- Jordan Belfort) said that people who go around setting Goals and accomplishing them without having a Vision tend to be negative: they hit a goal, then move on to the next one without having a higher purpose, which is demotivating.