IT:BD:Team/Founders
Summary
A startup founder is always selling. Not just literally to customers, but to current and potential employees, partners, investors, and the press as well. Since the best startup ideas are by their nature perilously close to bad ideas, there is little room for misunderstanding. And yet a lot of the people you encounter as a founder will initially be indifferent, if not skeptical. They don't know yet that you're going to be huge. You're just one person they're meeting that day. They're not going to work to understand you. So you can't make it be work to understand you.