Business:Concepts:Execution
Summary
What is done to coordinate or deliver on a strategy.
Notes
* Examples:
- In the advertising world, it's print and TV commercials campaigns, direct mail, web sites, etc. developed from the creative brief/strategy statement.*
- It an Organisation it can be the development or replacement of a new piece of software.
- Inversely, poor execution prevents from delivering on the strategy that will achieve our objective.