IT:App Feature Usage Monitoring
Summary
Having information about how your customers are using your product affects:
- Marketing
- (via rules running your IT:BD:Marketing/Transactional Email (aka *"Onboarding"*) system)
- Your Audience
* Product Roadmap
- Remove Feature bloat
- Effort focus (focus first on stuff that 80% use rather than only 20% use)
- Sales
- Improve conversion by focusing on what users want/use.
Notes
Analytics you may find useful to gather:
- Geolocation: where are your users.
- Makes nice marketing material on your website.
- Informs you if and where you need to cache data to make a more responsive user experience.
- User characteristics:
- Age distribution of your users.
- Not sure what this would drive.
- Gender.
- Market type
- Lets you focus your advertising dollar on places where your clients hang out already.
- Income.
- Not sure how you can gather that. Affects marketing.
- Stability:
- Number of error reports generated. Per feature.