business:concepts:Assessment

An assessment may reveal Strengths, Weaknesses, Opportunities, or Threats (IT/AD/SWOT/|SWOT]]).

These outcomes are addressed using Goals.

• Strengths (Internal) map to Goals.
  • “Customers happy with changes” → “Keep on doing them”
• Weaknesses (Internal) can be mapped to Goals that negate them.

  • “Customer Complain about HelpDesk” → “Improve HelpDesk”

  * Opportunities (External) map to Goals.

  • “customers favor insurances that can be managed on-line” → “introduce on-line portfolio management”
• Threats (External) can be mapped to Goals that negate them.