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        <title>Notes it:bd:marketing</title>
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	* (UP)
marketing index



Once you have a product, but no clients yet, and no marketing list...have to get the word out there somehow.

Resources

	* Web:

		* Influential starting points (but damnit! read the friggin&#039; rules and follow them. Or get burnt down mercilessly):</description>
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	* (UP)
marketing index



Before considering developing a sales plan, consider the following:

But Atlassian is breaking from the mold of most enterprise software companies, which invest heavily to employ armies of salespeople to push products to new customers.</description>
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	* (UP)
marketing index



Identity of the company is:

	* Name
	* Logo
	* TagLine

Logo

Traits:

	* Shape: Just as powerful in monocolor, and both ways: Black on White,  as White on Black
	* Simple Shape: just as recognizable in 8px as 20 feet wide.</description>
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	* (UP)
marketing index



Template

	* Nice Template Slides:
		* http://www.sliderocket.com/blog/2012/05/marketing-plan-template/


Tips

	* Target Market: Who&#039;s your “One”?
  
* Competitive Analysis: Who&#039;s the Competition?
  
* Unique Selling Proposition: What&#039;s your Difference?
  
* Lead/Sales Funnel: Your Know, Like, Trust, Purchase Path.</description>
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        <title>Resources</title>
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	* &lt;http://www.gartner.com/technology/research/digital-marketing/transit-map.jsp&gt;</description>
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