Table of Contents
IT:BD:Marketing:Plan
Template
Tips
IT:BD:Marketing:Plan
(UP)
IT:BD:Marketing/Transactional Email (aka *"Onboarding"*)
IT:BD:Marketing/Transactional Email/Legal
IT:BD:Marketing/Transactional Email/Providers
IT:BD:Marketing/Transactional Email/Rules Engine
IT:BD:Marketing/Transactional Email/Types to consider
IT:BD:Marketing/Forums
IT:BD:Marketing/Identity
IT:BD:Marketing:Plan
Resources
Template
Nice Template Slides:
http://www.sliderocket.com/blog/2012/05/marketing-plan-template/
Tips
Target Market: Who's your “One”?
Competitive Analysis: Who's the Competition?
Unique Selling Proposition: What's your Difference?
Lead/Sales Funnel: Your Know, Like, Trust, Purchase Path.
Marketing Budget: Make every dollar Count
Team: Who will do what?
Content Plan: What drives your marketing machine?
Campaign Palns: Engage and Impact