# IT:BD:Sales # * [[../|(UP)]] {{indexmenu>.#2|nsort tsort}} ## Goal There’s a big difference between satisfied customers and loyal customers. Build local customers. One at a time. ## Courting large accounts ## * Read this [http://blog.filepicker.io/post/35137916087/how-to-land-a-big-fish](http://blog.filepicker.io/post/35137916087/how-to-land-a-big-fish) ## Conversion Questions * Only two people to ask about your software: * Those who just purchased * Those whom just cancelled * [http://danshipper.com/heres-what-i-learned-hanging-out-with-jason-fried](http://danshipper.com/heres-what-i-learned-hanging-out-with-jason-fried) ## Vocab * [[IT/About/#DAU/]] Daily active users * [[IT/About/#MAU/]] Monthly active users ## Enterprise Sales * Excellent: * http://a16z.com/2014/05/30/selling-saas-products-dont-sell-themselves/ ## Resources ## * [http://blog.filepicker.io/post/35137916087/how-to-land-a-big-fish](http://blog.filepicker.io/post/35137916087/how-to-land-a-big-fish)