# IT:BD:Marketing:Plan #



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## Template ##

* Nice Template Slides:
    * [http://www.sliderocket.com/blog/2012/05/marketing-plan-template/](http://www.sliderocket.com/blog/2012/05/marketing-plan-template/)

## Tips ##

1. Target Market: Who's your "One"?
  ![](https://dl.dropbox.com/u/11851202/PUBLIC/SKYS/Posted/IT/BD/Marketing/Plan/Target%20Market%20Persona.png)
2. Competitive Analysis: Who's the Competition?
  ![](https://dl.dropbox.com/u/11851202/PUBLIC/SKYS/Posted/IT/BD/Marketing/Plan/Competitive%20Analysis.png)
3. Unique Selling Proposition: What's your Difference?
  ![](https://dl.dropbox.com/u/11851202/PUBLIC/SKYS/Posted/IT/BD/Marketing/Plan/Unique%20Selling%20Proposition.png)
4. Lead/Sales Funnel: Your Know, Like, Trust, Purchase Path.
  ![](https://dl.dropbox.com/u/11851202/PUBLIC/SKYS/Posted/IT/BD/Marketing/Plan/Lead%20Funnel.png)
5. Marketing Budget: Make every dollar Count
  ![](https://dl.dropbox.com/u/11851202/PUBLIC/SKYS/Posted/IT/BD/Marketing/Plan/Marketing%20Budget.png)
6. Team: Who will do what?
  ![](https://dl.dropbox.com/u/11851202/PUBLIC/SKYS/Posted/IT/BD/Marketing/Plan/Marketing%20Roles.png)
7. Content Plan: What drives your marketing machine?
  ![](https://dl.dropbox.com/u/11851202/PUBLIC/SKYS/Posted/IT/BD/Marketing/Plan/Content%20Plan.png)
8. Campaign Palns: Engage and Impact
  ![](https://dl.dropbox.com/u/11851202/PUBLIC/SKYS/Posted/IT/BD/Marketing/Plan/Campaign%20Schedule.png)