IT:BD:Marketing/Identity

Traits:

• Shape: Just as powerful in monocolor, and both ways: Black on White, as White on Black
• Simple Shape: just as recognizable in 8px as 20 feet wide.

Great Taglines elicit an image, a complex emotional concept, succinctly.

Consider the following:

• “Just Do It” (Nike)
• “Think Different” (Apple)
• “I'm lovin' it” (McDonalds)
• “Can you hear me now? Good.” (Verizon)
• “Because you're worth it” (L'Oreal)
• “All the news that's fit to Print” (NYT)